"The world's biggest mishap to be born as a guy I think" : A netnographic study about the phenomenon of incels

The word Incel, which stands for “involuntary celibacy”, is characterized and mostly used by young, white heterosexual men. The phenomenon of incels has increased in size and become big over the past years and has now spread in Sweden. Incels has received the society's attention because of different acts of terror committed by men who define themselves as incels. The aim for this study has been, with Raewyn Connell's theory of masculinity, to illustrate dominating discourses regarding gender and sexuality connected with the phenomenon of incels, and illustrate constructed conceptions of being subjected. More specifically we wanted to investigate which conceptions and norms of gender and sexuality that were expressed in connection with the phenomenon of incels. We also wanted to understand how conceptions of being subjected are being constructed linked to the phenomenon of incels. To answer this, we did a netnographic study of the Swedish forum Flashback and studied threads that contained discussions about incels. Our collected empirics were analyzed by the use of discourse analysis. The main results showed that a lot of the forum posts were written on the basis of misogyny as well as racism. A clear conception of dichotomy between men and women also appeared, concerning biological, social and cognitive aspects. Further our results showed how incels, by using different explanations, construct a conception of being subjected by women, other men and society. Our study shows that further research is needed on the phenomenon of incels and about digital communities